Back in 2015, when I was raising funds for my FinTech start-up CityFALCON, I mentioned that our most active user on the platform is a woman who trades from home while her family is out. I would never have imagined of the reaction that I got then: "this clearly can't be one of your target audiences"; "you need to focus on professional traders and investors". Investors and traders hail from all sorts of backgrounds. Some are professionals, working as full-time traders in gleaming skyscrapers, spending most of their time analysing stocks and news. Others are professionals, but work from home. Others are quite passive, only checking their stocks once a quarter, and they spend most of their time working other jobs. Some are old, some are young. Some are interested in making a profit as fast as possible, not caring about the companies, while others are there for the dividends and to share in the profits of companies they believe in. | |
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