mandag den 4. september 2017

Evil Diaries: Why Yopa is deadly competitor to Purplebricks

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DAILY BULLETIN
Monday 4 September 2017
Yopa: A deadly competitor at any level
by Evil Knievil | Evil Diaries | 1 mins. to read
Tesla
Last Friday LSL (LON:LSL) took up c. 20% of Yopa for £20 million cash. Yopa is described as a hybrid online estate agent and, at first glance, looks identical to Purplebricks (LON:PURP) in that customers pay Yopa a fixed sum, win lose or draw. This suggests that PURP has a real business. However, there is one very big difference in that disappointed Yopa customers get the cash they have paid up front credited to a commission based sale achieved by Yopa. This is just a discounted version of traditional estate agency.
 
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