Developing a successful brand, or indeed a range of successful brands, is a key corporate goal for many businesses. Not only can a good quality brand deliver high margins and consistent cashflow, it can also help a company to create a valuable "economic moat". This refers to the ability of a business to maintain a competitive advantage over time, protect long-term profits and stop rivals from taking market share. As long as the moat doesn't eventually dry up, companies that have pricing power through their brand names can prove to be good quality investments for the long term.
by Jim Mellon| Economics| 5 mins. to read What to write about this month? Victor Hill has already – and brilliantly – covered Catalonia, and I have banged on about Longevity long enough (pun intended). But the latest book (Juvenescence) is now out – at last.
by Evil Knievil| Evil Diaries| 1 mins. to read The problem with trying to kill an idea, whether religious or political, is that the task is impossible. Hitler tried and failed and so also did Stalin. So what possesses the Madrid government to think it can thump the Catalans into submission goodness only knows.
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