There are hundreds, if not thousands, of investment strategies in existence which proclaim to be the best for maximising returns. From broad policies such as value or growth investing, to more quirky approaches such as astronomical cyclical analysis, investors are spoilt for choice when it comes to selecting a set of rules or procedures on which to base their stock-picking strategies. One of the most well-known strategies, popularised by fund manager Michael B. O'Higgins in his 1991 book, Beating the Dow, is the Dogs of the Dow. This simple and easily implemented investment method sees investors put equal amounts of money into ten individual companies, otherwise known as "dogs", which are constituents of the blue-chip focussed Dow Jones Industrial Average index. The term "dogs" in this context specifically refers to the companies with the highest historic dividend yields. | |
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